Adam Zwickle holds a joint appointment with the School of Criminal Justice and the Environmental Science and Policy Program. Adam conducts interdisciplinary social science research centered on communicating environmental risks and encouraging sustainable behaviors. Drawing from the fields of social psychology and risk communication, his work integrates theories of individual perception and message framing to aide communication practitioners. Specifically, his goal is to better communicate environmental risks in ways that reduce the amount that their long term impacts are discounted. He is also active in sustainability issues at the university level. He has worked with colleagues to develop a valid assessment of sustainability knowledge targeted at undergraduate students, partnered with university sustainability offices to increase conservation behaviors among students, and believes in using campuses as living laboratories to produce both theoretical and practical research as well as tangible local impacts.
Assessing Sustainability Knowledge of a Student Population: Developing a Tool to Measure Knowledge in the Environmental, Economic, and Social DomainsYear: 2014 Authors: Zwickle, A., Koontz, T., Slagle, K., and Bruskotter, J. Journal: International Journal of Sustainability in Higher Education
Construing Risk In J. Arvai & L. Rivers (eds.) Effective Risk CommunicationYear: 2013 Authors: Zwickle, A. and Wilson, R.S. Publisher: Routledge